W10- Searching clients & copywriting development

WEEK 10

PRACTICAL

During the practical class, the lecturer had checked the student’s assignments which are the first part of the assignment that’s about finding an existing client to create or refine a website for them. Next, the student have to start the copywriting for the website for the welcome page, about page, contact page and product pages.

REFERENCES



The references me and my partner found are the CosmicCookware and BloomThis. Which the CosmicCookware that inspired us for the logo and also the colors that that use and observation on typography. Not only searching for the layout and design for the website, we are also searching for the interface that is same categories for our clients which is one of the famous brand of the florist in KL is BloomThis. We observe on the navigation bars and how they arrange the page and the visuals that they use in their website. 


COPYWRITING





Above are the copywriting for the website which has the same progression with doing the Assignment 1. We asked the client to provide the photos and the brand mission, brand story of them and we refine and rewrite it then put it inside the slides. After that, we are also confirm with the clients that the materials they used for their products which are mainly knitted flowers, and they are accepting real flowers for customized services. and the categories of the products so we can easily separate them in the website later. After that, we are asking for their contact that customers can order with. 

LECTURE

SEARCH ENGINE OPTIMIZATION(S.E.O)

Week 10 lecture discussed SEO, a technique to boost website traffic from search engines. SEO focuses on unpaid traffic, not direct visitors. Despite misconceptions, SEO fundamentals are easy to understand and crucial for websites, as Google accounts for 57.8% of web traffic.


SEO FUNDAMENTALS

ADVANTAGES OF SEO

SEO is crucial for increasing website traffic in organic search results, as it generates more visitors and generates steady, passive traffic. It also provides "free" traffic, unlike other sources like social media and email marketing, which often experience temporary spikes. This makes SEO a significant source of traffic.


SETTING UP FOR SEO SUCCESS

DOMAIN

The first step of setting up the seo is to get a good domain which the domain has to be straightforward that telling people what we are actually doing. By getting domain, people can easily search to your website and also the exposure will be increase in any search engine. It's important to put the name of the business as the domain and also it has no hyphens and make sure it's short and memorable in the first glance.

WEBSITE PLATFORM

In the lecture slide has mentioned about hosted platform and self-hosted platform which the diagram below that taken from Google are telling the differences between them and each of them has their own characteristics and also functions. 


The lecturer also showed some of the hosted and self-hosted platforms.


Then. the lecturer also explained about what web host is and also showing thw ways of create a positive user experience.  Not only this, he also mentioned that create a logical site structure for the website as well as choose a descriptive URL slug.


Lastly, the lecturer also showed the 5 easy SEO tips to boost the site.




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